What beauty products are most in demand?

Facial creams and moisturizers are among the most commonly used items, as they are frequently applied. Lipstick was the most popular product category, with hair extensions, wigs and accessories in close second place. Ipsy influencers generate millions of dollars in advertising revenue on YouTube, which they then share with Ipsy and Ipsy returns them by making those beauty influencers a cornerstone of their business, offering services to help emerging influencers connect with Ipsy's large audience and creating a luxurious studio where influential people can create videos with high production values.