Since the dermapen penetrates deeper into skin tissue, it is recommended that it is only used by a professional in the beauty salon or clinic, but the dermaroller can also be used at home. Skincare has more market share in the beauty industry than hair care (22%) and makeup (18%) combined. The Asia-Pacific region is currently the world leader and has more than 40% of the market. While the beauty services industry was one of the industries most affected during the pandemic, it is firmly on the path to recovery.
Beauty salons offer products and services that improve the client's physical appearance and mental relaxation. Anyone who wants to enter, maintain a stake or grow in the beauty services industry will need to understand the factors driving this fragmentation in order to compete with the ever-expanding network of small and medium-sized companies. Some examples of services with minimal investments in store infrastructure are makeup services, hairdressing services without water, such as blowouts and hairstyles, and 15-minute injectables. Improving the customer experience is becoming essential to succeed in the beauty services sector, as it is in the entire retail sector.
As a makeup artist, you'll provide customer service to make them look their best for weddings or other special events, and you'll give beauty changes to people who want to update their everyday images. Beauty service providers, such as salon owners, have an opportunity to diversify their revenue streams, but they will need to expand product sales, develop partnerships with brands and retailers to help expand their presence and improve the skills of their employees. While cosmetics counters in department stores have offered makeup services in exchange for the purchase of products for decades, recent next-generation beauty havens have fueled customer expectations for a new testing and testing park. Five macro trends will affect the growth of the various segments of beauty services in the coming years (Figure 2).
The beauty services industry has long been fragmented, driven in part by historically low barriers to entry. Beauty service providers seeking to thrive in this evolving market should expand product sales, develop partnerships with brands and retailers, and train their employees. Beauty brands and retailers that want to take advantage of complementary service offerings should develop a clear strategic objective, focus on the customer experience, and carefully consider their capital spending requirements. The beauty industry, especially beauty services, was significantly affected by the COVID-19 pandemic, but it is recovering.
The five trends set out in the previous section will fundamentally reshape the beauty services industry. Fortunately, the continuous blurring of the line between beauty products and services opens up a number of different opportunities. Service providers are developing and marketing increasingly specialized services with the goal of making customers feel that the menu of offers is designed “for me”.
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