However, a good rule of thumb to remember is that beauty has more to do with the way you present yourself visually and well-being has more to do with how you feel or with aspects of your health. Beauty services tend to be more cosmetic in nature, while wellness services tend to have more to do with your health. It is a reflection of good health. As a beautician, you'll understand how well-being affects personal appearance and how beauty improves well-being, advising clients on how to look their best by taking care of themselves inside and out.
With the change, Birchbox relaunched its beauty subscription service with an emphasis on personalized skin and health care products, a decidedly more focused approach to well-being. The company's chief scientific officer, Kim Capone, summarized why a beauty company was a good way to approach health issues by simply saying that the health industry doesn't understand women as well as the beauty care industry.
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